DMA Insert Media Roast & Toast Luncheon 2012
A fun-filled afternoon awaits you along with great networking opportunities at a world renowned New York City
venue. Join us from 12:00 P.M. to 2:30 P.M. and share your experiences with what media is working offline and online.
This ceremony is a unique opportunity to recognize two outstanding honorees who have made tremendous
contributions to the insert media industry.
President – New Business Development
International Direct Response, Inc.
For more than 20 years, Doug Guyer has been a significant industry force in bringing both "out-of-the-box" thinking
and non-traditional insert opportunities to his clients and other marketers. He has been a leader in introducing the
Insert Media channel to consumer package goods companies and other national advertisers.
Doug has always maintained solid working relationships with industry peers — including clients, agencies, brokers
and managers. He has been supportive of the Insert Media Council and other DMA activities. He has been part of
panel sessions that educate us all to new and innovative insert trends. Doug's vast experience and respected skill
level have afforded his clients the opportunity to expand their reach well beyond the traditional core of Insert Media
into new and innovative initiatives for developing and enhancing business opportunities.
Accepting the award for IMP will be Janette Barrett, Vice President of Media and Marketing Services.
International Masters Publishers, Inc. (IMP) is a privately held group, controlled by founder Alf Tönnesson and headquartered in Malmö, Sweden. The US market is headquartered in New York. IMP creates and markets products directly to consumers within the following areas: Cooking, Children, History and Self Improvement. Direct mail is our primary source for acquiring customers but over the past year we have significantly increased volumes in the insert channel through PIP programs, magazine bind ins and magazine inserts. The two formats IMP has had the most success with is our 4 page format – folded for PIP programs, and our heavy weight foil piece.
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